NEWS
(Shanghai, May 10, 2025) The beverage industry is welcoming new market spaces. The expansion from professional fitness enthusiasts to a broader range of sports participants has brought about changes in consumer demands, such as more precise nutritional functions, more diverse drinking scenarios, and more convenient drinking experiences. Ready-to-drink high-protein beverages have become the best opportunity for food and beverage brands to grasp emerging consumption trends and capture consumers' minds.
At the FBIF 2025 Food and Beverage Innovation Forum and the FBIF Food Innovation Exhibition, there is a full focus on the sports nutrition track with huge development potential. Tetra Pak's end-to-end solutions specifically designed for ready-to-drink high-protein products are centrally showcased, providing full-process support from product processing to packaging protection and then to commercial implementation, helping Chinese food and beverage manufacturers quickly respond to consumer demands and actively lay out for future growth.
High-protein ready-to-drink products have complex formulas and diverse ingredients. To effectively exert their nutritional effects, it is crucial to maintain the stability of nutritional components, which puts forward higher requirements for both the production and processing links and the packaging protection function. In the production process, more advanced equipment and techniques are needed for guarantee. For example, the newly launched industrial protein mixer is equipped with a series of advanced intelligent functions, which can effectively control the generation of foam during the production of high-protein liquid products, helping to reduce raw material waste and stabilize nutritional components. The VTIS direct ultra-high temperature sterilization equipment adopts the process of instantaneous heating and cooling, reducing the impact of high temperature on the flavor and quality of products, and can also extend the operation time of the equipment. The six-layer aseptic carton packaging can block light, oxygen and moisture, ensuring more powerful protection for nutritional components without the need to add preservatives.
In addition to the remarkable advantages in protecting the contents, the unique values of carton packaging in terms of portability, differentiation, suitability for scenarios and channels, and sustainability make it an ideal carrier for the packaging upgrade of ready-to-drink functional beverages. The newly launched DreamCap Tetra Rex Aseptic Packaging in a 300-milliliter peak shape for sports nutrition has a tall bottle body, allowing for drinking immediately after opening, and has an excellent grip, making it suitable for various nutrition supplement scenarios such as home and outdoor. It is particularly worth mentioning that the packaging solutions with multiple capacity options mainly featuring 300 milliliters help control the intake of nutrients and meet the needs of precise nutrition supplementation.