^{(Shanghai, March 5, 2025) With the increasing diversification of consumer demand, development opportunities in the food and beverage market are emerging continuously. However, at present, industry competition is intensifying, supply chain costs are rising, and consumer demand is further segmented. How enterprises can achieve innovation quickly and flexibly has become the key to breaking through the competition and winning in the market.}

^{Diversification of Consumer Demand, Packaging Innovation as a Breakthrough Point}

^{As consumers' lifestyles keep changing, consumer demand is also showing a trend of diversification. In recent years, consumers' demands for the health, nutrition and functional benefits of food and beverages have been continuously increasing. At the same time, they pay more attention to the emotional value brought by products, and pursue self-pleasure and novel experiences. The trend of snackification of food and beverages is obvious, and the rapid development of snack channels also echoes this trend. In terms of consumption scenarios, outdoor consumption is gradually recovering, and consumers have higher requirements for convenience while pursuing taste. Under the comprehensive influence}

^{of these trends, the sales volume of China's beverage market in 2024 increased by 7.5% compared with the previous year. Ready-to-drink products have grown rapidly, especially categories such as ready-to-drink tea, fruit juice beverages, ready-to-drink coffee, ready-to-drink protein beverages and plant-based beverages have attracted much attention.}

^{In order to quickly respond} to the continuously refined consumer demand, firmly grasp the existing opportunities in high-potential categories and explore more potential business opportunities, beverage enterprises need to continuously improve their ability to quickly and flexibly promote innovation, and find ways to create product and brand differentiation, so as to have the possibility of breaking through in the fierce competition.

^{Packaging innovation is undoubtedly one of the important paths. The aseptic carton packaging solutions for milk have unique values in terms of protecting the contents, suitability for scenarios and channels, conveying emotional value and brand display. Advanced sterilization and continuous filling technologies, combined with six-layer aseptic carton packaging, can ensure the safety and quality of beverages without adding preservatives. For those functional ingredients and nutritional elements, powerful protection against light, oxygen and moisture is particularly important. Various package types and capacity combinations of Tetra Pak cartons are suitable for different scenarios such as home and outdoor, and the needs of various channels. It is worth mentioning that small packages with a volume of less than 200 milliliters, as low as 20 milliliters, are small and novel, in line with the snackification trend and channels, and can also meet the needs of functional nutrition supplementation, allowing for better control of the consumption amount. In addition, the entire surface of the carton can be printed, and solutions such as full-color digital printing can help brands establish a deep emotional connection with consumers.}